The Dallas Cowboys Cheerleaders (DCC) have evolved from mere sideline attractions to iconic symbols of American sports culture. This transformation is largely due to the dedication and vision of Kelli Finglass, the longtime director of the DCC. Her leadership and business acumen have turned the squad into a globally recognized brand. Let’s delve into the life and career of Kelli Finglass and her contributions to the DCC, as well as a glimpse into her personal life, including her marriage to Joel Finglass.
Kelli Finglass: From Cheerleader to Director
Kelli Finglass began her journey with the DCC as a cheerleader from 1984 to 1989. Her commitment and passion for the team were evident from the start, and she quickly became a standout member. In 1989, the same year she retired from cheerleading, Jerry Jones took over as the owner of the Dallas Cowboys.
Recognizing her potential, Jones appointed Finglass as the assistant director of the DCC. She served in this role until 1990, when she transitioned to a sales and promotions position. By 1991, Finglass had risen to the role of director, a position she has held ever since.
Educational Background and Business Acumen
Kelli Finglass’s educational background played a significant role in her successful transition from cheerleader to director. She studied modern dance at Texas Christian University (TCU) and earned a bachelor’s degree in international marketing from the University of North Texas (UNT). Her education equipped her with the skills needed to manage and promote the DCC effectively.
When Finglass took over as director, the squad was struggling financially. She immediately set to work, implementing strategies to turn the DCC into a profitable enterprise. Her initiatives included securing sponsorships, producing swimsuit calendars, merchandising, and featuring the squad on CMT’s reality show “Making the Team.”
Behind the Scenes: The Making of America’s Sweethearts
Kelli Finglass, along with head choreographer Judy Trammell, is responsible for selecting and training the DCC. The rigorous selection process, showcased on the Netflix series “America’s Sweethearts: Dallas Cowboys Cheerleaders,” highlights the intense training and high standards required to become a member of this elite team.
Finglass’s influence extends beyond the field; she has created various competitions and events, such as the DCC Dance & Drill Team Competitions, Camp DCC, Cheers for Years, and Cheers for Fitness. She also founded DCC Productions, a company that organizes halftime performances for the Dallas Cowboys, the International Hockey League, and the NCAA.
Personal Life: Kelli Finglass and Her Family
While Kelli Finglass’s professional life is well-documented, her personal life, particularly her marriage to Joel Finglass, is equally noteworthy. Kelli married Joel Finglass in 1996. Joel has worked in business operations for the Dallas Cowboys, making their connection to the team a family affair. The couple has two children: a daughter, Samantha, born in 1997, and a son, Ryan, born in 1998. Both children attended Texas A&M University, and Samantha even interned with the DCC’s social media team while studying.
Melissa Rycroft: From Cheerleader to Reality TV Star
Another notable figure associated with the DCC is Melissa Rycroft, a former cheerleader who transitioned to a successful career in reality television. Rycroft, who was a cheerleader in the mid-2000s, gained fame as a contestant on the 13th season of “The Bachelor.” She later hosted the spin-off competition show “Bachelor Pad” and appeared on multiple seasons of “Dancing with the Stars.” Rycroft’s journey from cheerleader to TV star exemplifies the diverse career paths that former DCC members can pursue.
Conclusion
Kelli Finglass has significantly shaped the Dallas Cowboys Cheerleaders, transforming them into an iconic and financially successful brand. Her leadership, business acumen, and commitment to excellence have ensured that the DCC remains America’s Sweethearts. Beyond her professional achievements, her role as a devoted wife and mother adds depth to her impressive legacy.
Frequently Asked Questions
Who is Kelli Finglass’s husband?
Kelli Finglass is married to Joel Finglass, who has worked in business operations for the Dallas Cowboys. They married in 1996 and have two children, Samantha and Ryan.
What educational background does Kelli Finglass have?
Kelli Finglass studied modern dance at Texas Christian University and earned a bachelor’s degree in international marketing from the University of North Texas.
How did Kelli Finglass contribute to the financial success of the DCC?
Kelli Finglass implemented several initiatives, including securing sponsorships, producing swimsuit calendars, merchandising, and featuring the squad on CMT’s reality show “Making the Team,” turning the DCC into a profitable enterprise.
What is the selection process for the Dallas Cowboys Cheerleaders?
The selection process is rigorous, involving intense training and high standards. Kelli Finglass and head choreographer Judy Trammell oversee the process, which is documented on the Netflix series “America’s Sweethearts: Dallas Cowboys Cheerleaders.”
What other roles does Kelli Finglass hold within the DCC?
In addition to being the director, Kelli Finglass acts as a business manager for the DCC and is an executive producer on “Dallas Cowboys: Making the Team.” She also founded DCC Productions, organizing halftime performances and special events.